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Some things in life aren’t coincidences, they’re signs. The number 11 isn’t just a number for Kyrie Irving. It’s been there, woven into his journey in ways too deep to ignore. It’s a reminder that we are walking a path already written... one that connects the past, present, and future. For the launch of the KAI 1 with Anta, we tapped into that energy. Bringing Kyrie's Origin Story to life through AI-powered animation. Told like an ancient legend, this spot isn’t just about a shoe, it’s about destiny, alignment, and stepping into your purpose. And to spark curiosity before the full story dropped, we teased it across social, building energy the way only the universe can.
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